Design is about Changing the World; Not Selling Stuff

It generally feels so good to see a talented person getting interested in the work one does.

I felt the same when a pal of mine shared a paper entitled, ‘The Osmotic Bubble: Design Synchronicity: Unconscious Learning Through Osmosis: How Emotions and Intuition Empower Us to Imagine“, written by Niberca Polo

In Michael Josefowicz’s (her teacher in design) words:

“She teaches design as a praxis. She is the one who designed the Digit Bcorp website and the logos for Digit, Arrival City News and ACPress.  She is also a latina with deep roots in Dominican Republic with an understanding that design is about changing the world. Not selling stuff.  I have worked with +niberca lluberes over the course of many years since she was my student at Parsons. Awesome smart, gr8 dna, and a Latina spirit who has absolutely no time for bullshit. :-)”

Now the relevant snippet from her wonderful paper: —

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The International Nemetics Institute (TINI’s), in India is doing very interesting work on what they call Emotional Entrepreneurship, and the relationship between “feel+think+design”. “Nemetics (Notice, Engage, Mull, Exchange, Train/educate) is a biomimicry model of information transfer” (https://rgbwaves.wordpress.com/institute/).

The term neme—sensori stimuli—is used to combine memes and genes in the service of understanding complex systems—where art and design are considered complex systems in dynamic interaction within networks (Josefowicz, 11.18.2012). When stimulating the Bilateral Brain in a learning environment that fosters intuition through sensory experience and emotions (nemes) design students will be able to learn how to design intuitively, and acquire tacit—unspoken, implied—knowledge, that can be archived in the long-term (implicit) memory through a process of unconscious (implicit) learning. Johnson in Emergence (2012) describes learning in a cellular scale as the iteration of circuits (neurons) where “memory creates a mental vocabulary” (pg. 133). Tacit knowledge is the source of our intuition—our gut feeling (Gigerenzer 2007)—and our capacity to adapt to new environments and situations, and evolve as one with technology and nature (Reber 1993).

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