Shiv was known for his personal conviction on the importance of leadership. His conviction ran so deep that he sponsored many leadership programs throughout the region.
However, his tenure in India saw mixed results. While Nokia gained in brand image yet it suffered in sales.
Why was that?
Firstly, it completely missed out the emerging market of dual sim wave till it was too late. While competitors launched dual sim models in quick succession Nokia had nothing to offer. When it finally entered the market it was just too late. By that time their competitors have already grabbed 60% of the market share leaving Nokia with little or no elbow room to leverage. It substantially weakened Nokia’s leadership position.
Nokia paid a price for not noticing two significant new market patterns in time – dual sim and smart phones. Their once enviable share of 60% of the market share quickly eroded to less than 40% in a matter of say two years. It now seems that this slide is irreversible.
All because leadership failed to see emerging patterns and act in time. And their aspiration did not match the aspiration of their consumers.
A costly mistake indeed.
Do you think ‘seeing patterns’ is leadership’s number 1 job?
Note: 11th Feb 2014:
That the above analysis made about a year back was correct is confirmed by this article dated 11th Feb, on Nokia’s attempt to stop the slide http://tinyurl.com/pevtwho
My prediction is they would still not be able to stage a comeback. They missed a few more vital perspectives in their strategy.