This is an excellent story of what happens when big players fail to notice the potential of small niche innovators in the market
Arie Goldshlager (@ariegoldshlager) tweeted at 10:35 PM on Sat, Mar 30, 2013: The Blockbuster Innovator’s Dilemma http://t.co/EvFafsUD8L #innovation (https://twitter.com/ariegoldshlager/status/318046359682945024)
A number of things might happen:
1. While you are ignoring; the niche market player might develop the market under your very eyes to the ‘tipping point’ which might topple the Goliath.
2. The attitude of ignoring might serve as an authentic constraint for the small players to innovate as nobody’s business against authentic constraints. Authentic Constraints never pose a dilemma for innovators. It usually makes them better.
3. The very act of not noticing informs innovators about the assumptions the big players are relying upon to work and the emerging patterns they are missing out since they devote more time consolidating leadership positions in an uncertain market.
Are their any more advantage for innovators?