Creativity in Solving Complex Problems

The other day, at the end of my seminar on “Solving Complex Engineering Problems” a delegate asked me as to whether the entire process of solving complex problems can be automated in some way by means of a software instead of relying on human creativity.

Such a response wasn’t unexpected. In the corporate world the word “creativity” is often looked at with suspicion. They would rather prefer structured and standard approaches like “brainstorming” at 10.00 am sharp or team work or collaborative effort, which in my opinion do little to help anyone solve complex problems or even address complex problems correctly.

That might be the single most important reason why “complex problems” remain unresolved for years affecting profitability and long term sustenance of an organization. Failing to resolve complex problems for years often earns such problems the sobriquet of “wicked problems”, which means that such problems are too tough for “any expert” to come to grips with.

What they sadly miss out is the role of creativity in solving complex problems, which no automation or technology can ever replicate. They miss this because most organizations systemically smother or mercilessly boot out any remnant of creativity in their people since they think that it is always easier to control and manage a regimented workforce devoid of even elementary traces of creativity.

So, is managing creativity and creative people a messy affair? On the surface it seems so. This is simply because we generally have a vague idea of what drives, inspires and really sustains creativity?

Creativity is not about wearing hair long or wearing weird clothes, singing strange tunes, coming to office late and being rude to bosses for no apparent reasons. These things hardly make anyone creative or help anyone become a more creative person.

Actually, things like “being attentive and aware”, “sensitive”, “passionate”, “concerned”, “committed” and above all “inventive” just might be the necessary ingredients to drive, inspire and sustain creativity.

Why?

Though there are many ways of describing and defining creativity what I like best is – “creativity is the expression of one’s understanding and expression of oneself” – deeper the understanding better the expression of creativity.

When we look at creativity in this manner it is obvious that we are all creative though the expression and its fidelity might vary to a great extent. Clearly, some are simply better than others.

Further, if creativity may be thought about as a process, then the inputs and the clarity of understanding of ourselves are more valuable elements of the system than the outputs that the process anyway consistently churns out (remember the uncountable hours we spent in organization meeting, discussing and brainstorming to solve complex problems).

In these days of economic depressions, organizations can really do themselves a huge favor if only they pay more attention to facilitating such inputs to people rather than get overtly worried about control and management by conformity.

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