- Consider what you want to achieve, avoid, sustain or improve. Focus on results you want to achieve. Don’t focus on actions. Create goals accordingly. In short a goal is the gap between the vision and current reality.
- Generate many options to achieve the goal. Don’t stick to a few options.
- Decisions are based on published, measurable criteria and never on an ad hoc basis.
- Criteria can usually be classified into “Must” and “Want”. The Must criteria must be satisfied for the option/recommended solution to be viable.