What is so difficult about Entrepreneurship?

To understand how difficult entrepreneurship is one has only to understand the root of the word ‘entrepreneur‘. The root is a Sanskrit word ‘anthaprerna‘, which means inspiration from within‘. Incidentally the way ‘entrepreneur’ is pronounced is exactly the same as ‘anthaprerna’.

That might be the reason as to why we often ask, ‘Can we really teach anyone entrepreneurship?’

It is obvious that one can’t teach anyone ‘inspiration from within’. It is intensely personal and can’t be generated through any imposed structured education, routine or plan. This is because ‘inspiration from within’ is not something that can be copied from somewhere. As its name suggest it has to come from within and can’t be brought about by any force. It comes when it comes. But once it comes it keeps coming and the person is well on his/her way to entrepreneurship and beyond.

Such has been the case with Bill Gates, Larry Page, Sergey Brin, Mark Zuckerberg, Steve Jobs and a host of other equally inspiring figures. They were all “inspired from within” and such inspirations blossomed into well admired and enviable enterprises.

It is worthwhile to note that they did not start with a business plan or model. They generated their inspiration exactly like great artists and improvised as they followed their inspirations creating wonder and awe in its wake.

So would it be possible for any other potential entrepreneur to copy their methods and techniques and build on them if their methods were taught in colleges as case studies? Daniel Khaneman argues in his famous book “Thinking Fast and Slow” why that is impossible by highlighting Google as case in point.

And why is this so?

Because the entrepreneurs who leave behind a lasting impact on our world don’t go out in search for answers to their questions. They wait for the answers to come to them. They are hardly inspired by what others are doing. They draw out their inspirations from whatever they are engaged in. Then a magic happens. Because every other thing that they need to follow their inspiration follows them.

…… now that is entrepreneurship!




(TINI (The International Nemetics Institute) keeps that in mind while delivering their 3 months certificate course on ‘Emotional Entrepreneurship’.)


Outline of the 1st Week of “Emotional Entrepreneurship”.

Here is a course outline for the 1st week of a 12 week course on “Emotional Entrepreneurship” 

It is all about innovation and entrepreneurship.

12 week course on Emotional Entrepreneurship

The general activities for the first of 12 weeks of ‘Emotional Entrepreneurship’ course by TINI (The International Nemetics Institute) at Kolkata.

Goal: by the end of 12 weeks participants would be able to design and give shape to and channelize their feelings into a small business that enables them to live more happier and contended lives.

The general plan for the first week: 

a) Reflecting NatureLearning to relax and reduce anxiety – dialog, demonstration, workshop, practice, innovation in their design of business. (Addn: notes – health, breathing, thoughts).

Without a relaxed body and mind designing and running an enterprise is an useless thing. Record has it that two out of three business start up fail during the first three years of operation and barely one out of 10 survive the first ten years of operation.

b) Catching the snake – the art of attention — dialog, workshop, practice, innovation in their design of business.

Perception is critical to anything that we do. If we get it wrong it destroys us. It is like catching a poisonous snake. If we catch it by the tail it swings around and bites us to death with its poison (wrong perception).  However, if we are able to catch it by its head (that is get the right perspective) we are safe. It is the same with entrepreneurship. Wrong perceptions lead us to death of any entrepreneur. Fortunately, getting the right perspective is not difficult and is teachable. It is done through the art of ‘attention‘.

c) Listening to flower bloom – the art of listening — dialog, workshop, practice, innovation in their design of business.

Listening is the critical to survive and thrive in a small business. However, it is not easy in a noisy environment that we face. We have to listen to customers and we have to listen to our own voice. The art of listening lies in balancing the two voices and making sense of it.
d) Introduction to social media and its use (part 1) — Gmail, G+, G docs, pages.

Social media is a way to learn, be in contact with mentors and get instant feedback about our activities. It is also about letting the world know about our activities and develop a healthy self-esteem about what we are doing.  All these are important to keep, sustain and direct our efforts in the right direction.

e) Keeping a journal.

Keeping a journal is an introspective tool of what we are doing right or wrong with every passing day. A well recorded journal tells us whether we are progressing or deteriorating as days go by. It is a sort of hard trend of our own happiness, health, inner growth that guides us and provides cues

Stay tuned for the plan for the 2nd week.