1. Consider what you want to achieve, avoid, sustain or improve. Focus on results you want to achieve. Don’t focus on actions. Create goals accordingly. In short a goal is the gap between the vision and current reality.
2. Generate many options to achieve the goal. Don’t stick to a few options.
3. Decisions are based on published, measurable criteria and never on an ad hoc basis.
4. Criteria can usually be classified into “Must” and “Want”. The Must criteria must be satisfied for the option/recommended solution to be viable.