Perception, Sense-making, Enlightened Action

Right Perception and RIght Sense making are the fundamental outcomes of our cognitive ability that enable effective leaders take enlightened action. 

Possibly, most problems that we create through our actions are a result of wrong perception and wrong sense-making.

To me, Perceiving, Sense-making and Enlightened Action in life is something like this:

“Any real life System about which we care to perceive, make sense and take enlightened action, comprises of a meaningful set of ever changing and self transforming objects, diverse in form, complexity, state and function, interacting in periodic and aperiodic manner with each other and inter-related through multiple network of interdependencies through mutual feedbacks and signals thereby generating variable amplitudes of energy exchanged/transferred within variable/flexible space(s), mostly operating far from its equilibrium conditions; not only exchanging energy and matter with its environment but also generating internal entropy to undergo discrete transformation triggered by the Arrow of Time forcing it to behave in a dissipative but self organizing manner to either self destruct itself in a wide variety of ways moving towards void or create new possibilities in performance and/or behaviour from the void of creative potential owing to presence of ‘attractors’ and ‘appearance of bi-furcations’; thereby making it impossible to predict the future behavior of the system in the long term or trace the previous states of the system with any high degree of accuracy other than express it in terms of probabilities or possibilities since only the present state of the system might be observable to a certain extent and only a probabilistic understanding may be formulated as to how a system has arrived at its present state and what would keep it going, change or destroyed thus triggering creative human responses through right insights (not grossly based on emotions or thinking or memory) to manage, maintain and enhance system conditions, functions and purposes with minimal intervention to create superior systems of the future through enhancement of self organized interactions within and without the system interfaced with other connected, unconnected and overlapping systems operating within larger envelopes of human activity.”

Such a representation of an Perception, Sense-making and Enlightened Action looks quite involved.

Perhaps it might be stated in a much simpler ways but I would not attempt to do so since it would make it more complex that it should be.

Perhaps more can be said about resilience, agility, etc but I would not do so since those are really superfluous.

Perhaps more can be said about Black Swans and not so ‘black swans’ and predictions but I would care less to say so since saying more would be ‘redundant’.

The whole gamut of Perception, Sense-making and Enlightened Action takes place within five envelopes of human cognition, which are as follows:

1. Physical envelope

2. Energy envelope

3. Mental envelope

4. Wisdom envelope

5. Enlightened Action envelope

 

However, the crux of the matter is

1) how we ‘see’ reality (Darshan/Notice)?

2) how do we understand what the system is telling us (Sadhana/Engage)?

3) how do we create and choose our responses (Bhavana/Mull)?

4) how do we develop the necessary intention to implement our choices to life and living (Shankalpa/Exchange)?

 

notes:

1. Darshan, Sadhana, Bhavana and Shankalpa are Sanskrit words

2. The above post is an excerpt from or notes of a forth coming book “Leadership – The Nemetics Way!”

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P&G’s Case in India: Aligning Strategy with Innovative Management

Aspiration driven consumption is unfolding with gusto in the rural markets of India.

For instance, take baby diapers. Today, rural sales of baby diapers are in excess of Rs 200 crores. Over the last two years, rural category sales have grown by over 150%, with rural diaper sales accounting for 15% of total value sales of diapers, which is Rs 1300 crores.

A key reason that could be driving such “aspiration driven consumption” is the lowest price of Rs 10/- offered by Procter and Gamble India.

Pampers (P&G’s diaper) has the greatest share of the baby diaper market across India and has also been growing value share consistently. It is a clear sign that rural consumers are choosing to buy branded diapers for their babies”, said a P&G spokesperson.

On the other hand, sale of rural sanitary napkins grew by 74% over the last three years, with sales now at Rs 366 crores.

In this case too P&G’s ‘Whisper’, which is the market leader across India, including rural markets, has also been made available at the lowest priced SKU of Rs 25 for a pack of 8s, which turns out to be Rs 3/- per unit.

(source of all figures & quotes: The Times of India, Kolkata, Friday, March 29, 2013)

The important thing to notice here is the deep relationship between company’s strategy, product design, manufacturing practices and marketing. They are all in sync. Else market leadership isn’t possible.

It does not come as a big surprise when we understand strategy formulation process of P&G.

In the book Playing To Win the former Chairman and CEO of P&G, A. G. Lafley describes the strategy formulation process as answering five important questions, which are the following:

1. What is our aspiration?

2. Where do want to play?

3. How do we play to win?

4. What resources we must have?

5. What management systems must be in place?

Answering these questions did three things for P&G in India:

1. The company matched their aspiration to the aspiration of their consumers.

2. The different management functions that generally run in silos were aligned and were in sync.

3. Helped them to be a market leader in a very short time.

It possibly serves as a clear case where strategy and innovation work together.

While strategy provides the direction and the energy of a vision, innovative management paves the way for achieving the aspirations of both producer and their consumers. And these must be in sync with the aspiration of their customers. Else efforts meet with inauthentic constraints to make operation meaningless.

What do you think about it? Do you think this should be the way to go in such tough economic times?

Other references:

1. Happiest People Pursue the most Difficult Problems:  http://blogs.hbr.org/kanter/2013/04/to-find-happiness-at-work-tap.html

2. Playing to Win: A.G. Lafley, Roger L. Martin, Havard Business Review Press, 2013